Oysho

Oysho is a Spanish fashion and sportswear brand owned by Inditex, the same company behind Zara, Massimo Dutti, Bershka, Pull&Bear, Stradivarius, Lefties, and Zara Home. The brand was founded in 2001 in Spain and has grown into an international retailer focused on women's activewear and lifestyle clothing.

What Oysho sells

• Women's activewear and gym clothing
• Yoga and Pilates apparel
• Running and training wear
• Swimwear
• Loungewear
• Sleepwear
• Accessories such as bags, socks, caps, and sports essentials

Originally known for lingerie and sleepwear, Oysho has shifted its main focus to sportswear, athleisure, and wellness-inspired fashion.

Brand Style
Oysho is recognized for:

• Minimalist and elegant designs
• Comfortable, high-performance fabrics
• Neutral and modern color palettes
• A balance of fashion, comfort, and functionality

Global Presence

• Founded: 2001
• Headquarters: Tordera, Barcelona, Spain
• Available in 50+ countries
• Operates hundreds of physical stores alongside its online store.

Target Customers

 
Oysho mainly targets women who want stylish, comfortable clothing for:

• Fitness and sports
• Everyday casual wear
• Travel
• Relaxation at home

Brand Position
Compared with Zara, Oysho is more specialized in activewear and lifestyle apparel, offering products that generally emphasize performance and comfort rather than fast-changing fashion trends.